{"id":141669,"date":"2013-12-01T04:09:36","date_gmt":"2013-12-01T04:09:36","guid":{"rendered":"https:\/\/staging2.simonw59.sg-host.com\/utilising-organic-search-seo-for-wider-content-exposure\/"},"modified":"2022-05-26T13:42:00","modified_gmt":"2022-05-26T13:42:00","slug":"utilising-organic-search-seo-for-wider-content-exposure","status":"publish","type":"post","link":"https:\/\/force11.org\/post\/utilising-organic-search-seo-for-wider-content-exposure\/","title":{"rendered":"Utilising organic search (SEO) for wider content exposure"},"content":{"rendered":"
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The world we live in today makes getting your content to the wider community a quicker process. With the internet getting bigger and easier to navigate, the opportunities for getting your message across to a wider audience is a much easier process than ever before. <\/span><\/span><\/p>\n

One of the biggest contributors to the movement of more accessible content is Google.<\/span><\/span><\/p>\n

With the search giant occupying over 90% of all search queries on the internet and answering millions of queries every month for internet users, it has become one of the best platforms for business growth available. However, as you are probably aware, it is only the top five or so listings on the first page which get immediate exposure when something is searched. Getting your content in front of your biggest audience will require that your content is specific and well optimised to ensure it is picked up as being the best resource for that search query online.<\/span><\/span><\/p>\n

The art of ensuring your content is optimized for search engines is known as Search Engine Optimization (SEO).<\/span><\/span><\/p>\n

Here is a simplified three step process to help you on your way to a more optimised website.<\/span><\/span><\/p>\n

\n\tStep #1: Finding your Keywords<\/span><\/span><\/h2>\n

\"\"This is fundamental. Failing to do this correctly may mean you end up optimising your content for keywords which get no search or are perhaps not as relevant to your target market as you anticipate. <\/span><\/span><\/p>\n

Steps to finding your keywords are:<\/span><\/span><\/p>\n

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  1. \n\t\tCreate a wish list of keywords you think are relevant to your website.<\/span><\/span><\/li>\n
  2. \n\t\tAdd them into Keyword Planner<\/a> (research tool for Google Adwords – http:\/\/google.com\/adwords<\/a>)<\/span><\/span><\/li>\n
  3. \n\t\tDetermine what search volumes are associated with each keyword you have entered and check for other relevant keywords you may have missed in your wish list. <\/span><\/span><\/li>\n<\/ol>\n

    After you have defined a list of keywords which have the best search volumes and you believe are most relevant to what you are offering, you can move to step two.<\/span><\/span><\/p>\n

    \n\tStep #2: Optimising your content<\/span><\/span><\/h2>\n

    This step shouldn't be too hard. but it might require some more research to ensure you are achieving this properly (use the below resources to help with this).<\/span><\/span><\/p>\n

    Ensuring you have included your keywords in your page content is the most important way to ensure your website is going to be interpreted accurately by search engines. Do not assume search engines can work out what your website is about without doing this effectively. I.e How is Google going to know your website is about pink icecream, if you do not include those words on your page?<\/span><\/span><\/p>\n

    Here are page elements you want to ensure are optimised for your keywords:<\/span><\/span><\/p>\n